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Estimating Willingness-to-pay with Choice-based Conjoint Analysis – Can Consumer Characteristics Explain Variations in Accuracy?

✍ Scribed by Christina Sichtmann; Robert Wilken; Adamantios Diamantopoulos


Book ID
110977668
Publisher
John Wiley and Sons
Year
2010
Tongue
English
Weight
335 KB
Volume
22
Category
Article
ISSN
1045-3172

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