Estimating Willingness-to-pay with Choice-based Conjoint Analysis – Can Consumer Characteristics Explain Variations in Accuracy?

✍ Scribed by Christina Sichtmann; Robert Wilken; Adamantios Diamantopoulos

• Book ID: 110977668
• Publisher: John Wiley and Sons
• Year: 2010
• Tongue: English
• Weight: 335 KB
• Volume: 22
• Category: Article
• ISSN: 1045-3172
• DOI: 10.1111/j.1467-8551.2010.00696.x