๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Why Do We Like the iPhone? The Role of Evaluative Conditioning in Attitude Formation

โœ Scribed by Eva Walther; Rebecca Weil; Tina Langer


Book ID
114901214
Publisher
Wiley (Blackwell Publishing)
Year
2011
Tongue
English
Weight
98 KB
Volume
5
Category
Article
ISSN
1751-9004

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## Abstract An experimental study investigated the influence of mood on the acquisition of affective consumer attitudes. Within an evaluative conditioning paradigm, participants in happy or sad mood were presented with evaluatively neutral products paired with affectively liked or disliked faces. S