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Danziger, Pamela N
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Fiction
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2004
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Chicago : Dearborn Trade Pub., 2004
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English
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SUMMARY: Consumers shop to satisfy emotional needs and desires-if a company is selling to emotion, then it's in the business of luxury. What motivates consumers to buy? Is it pleasure? Education? Entertainment? Status? Or just an impulse? Knowing why consumers buy what they do is the secret to pre