Who Owns the Customer? Disentangling Customer Loyalty in Indirect Distribution Channels

✍ Scribed by Andreas Eggert; Jörg Henseler; Sabine Hollmann

• Book ID: 114843698
• Publisher: John Wiley and Sons
• Year: 2012
• Tongue: English
• Weight: 332 KB
• Volume: 48
• Category: Article
• ISSN: 1523-2409
• DOI: 10.1111/j.1745-493x.2011.03260.x