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On the effects of customer conditions on distributor commitment and supplier commitment in industrial channels of distribution

✍ Scribed by Keysuk Kim


Book ID
117320420
Publisher
Elsevier Science
Year
2001
Tongue
English
Weight
171 KB
Volume
51
Category
Article
ISSN
0148-2963

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On distributor commitment in industrial
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Despite a recent surge of interest in commitment, its conceptual scope and components in channel relationships remain equivocal. The authors suggest continuance, behavior, and affect as three essential components of distributor commitment and hypothesize that each component of commitment has a diffe