On distributor commitment in industrial
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Keysuk Kim; Gary L. Frazier
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Article
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1997
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John Wiley and Sons
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English
β 260 KB
Despite a recent surge of interest in commitment, its conceptual scope and components in channel relationships remain equivocal. The authors suggest continuance, behavior, and affect as three essential components of distributor commitment and hypothesize that each component of commitment has a diffe