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Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process

✍ Scribed by Grant McCracken

Book ID: 121009484
Publisher: University of Chicago Press
Year: 1989
Tongue: English
Weight: 363 KB
Volume: 16
Category: Article
ISSN: 0093-5301
DOI: 10.2307/2489512

No coin nor oath required. For personal study only.

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