✦ LIBER ✦

The Economic Worth of Celebrity Endorsers: An Event Study Analysis

✍ Scribed by Jagdish Agrawal and Wagner A. Kamakura

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

The Worth of Product Placement in Succes

✍ Wiles, Michael A; Danielova, Anna 📂 Article 📅 2009 🏛 American Marketing Association 🌐 English ⚖ 181 KB

Is Fidaxomicin Worth the Cost? An Econom

✍ Bartsch, S. M.; Umscheid, C. A.; Fishman, N.; Lee, B. Y. 📂 Article 📅 2013 🏛 University of Chicago Press 🌐 English ⚖ 577 KB

Do We Need an Economic Impact Study or a

✍ Késenne, Stefan 📂 Article 📅 2005 🏛 Taylor and Francis Group 🌐 English ⚖ 105 KB

Institutions and International Cooperati

✍ David Lektzian and Mark Souva 📂 Article 📅 2001 🏛 SAGE Publications 🌐 English ⚖ 474 KB

The impact of US news on the German stoc

✍ Thomas Dimpfl 📂 Article 📅 2011 🏛 Elsevier Science 🌐 English ⚖ 626 KB

An analysis of the Journal of Consumer S

✍ CHRISTOPHER J. STRUGNELL 📂 Article 📅 1994 🏛 John Wiley and Sons 🌐 English ⚖ 301 KB