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The Worth of Product Placement in Successful Films: An Event Study Analysis

✍ Scribed by Wiles, Michael A; Danielova, Anna

Book ID
111879319
Publisher
American Marketing Association
Year
2009
Tongue
English
Weight
181 KB
Volume
73
Category
Article
ISSN
0022-2429

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## Abstract The results are reported of a collaborative study in which five meat products containing different known levels of one of five different commercial soya ingredients, together with a blind duplicate and a blank, were analysed for soya protein by 26 laboratories in 10 European countries.