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Which children benefit from letter names in learning letter sounds?

โœ Scribed by Rebecca Treiman; Bruce F. Pennington; Lawrence D. Shriberg; Richard Boada


Book ID
113549073
Publisher
Elsevier Science
Year
2008
Tongue
English
Weight
159 KB
Volume
106
Category
Article
ISSN
0010-0277

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Mixed messages in brand names: Separatin
โœ John R. Doyle; Paul A. Bottomley ๐Ÿ“‚ Article ๐Ÿ“… 2011 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 108 KB

## Abstract Recent work suggests that sound symbolism in brand names conveys marketingโ€relevant messages. However, if the customer **__sees__** a brand name rather than hears it, visual characteristics of the letters may convey messages of their own. These may conflict with or reinforce the message