Luxury Marketing || Counterfeiting of Lu
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Wiedmann, Klaus-Peter; Hennigs, Nadine
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Article
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2012
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Gabler Verlag
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English
β 596 KB
β The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how t