The strategy of raising counterfeiters’ costs in luxury markets
✍ Scribed by Insaf Bekir, Sana El Harbi, Gilles Grolleau
- Book ID
- 113064943
- Publisher
- Springer US
- Year
- 2010
- Tongue
- English
- Weight
- 383 KB
- Volume
- 33
- Category
- Article
- ISSN
- 0929-1261
No coin nor oath required. For personal study only.
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The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how t
The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how t