What motivates consumers to buy organic
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Makatouni, Aikaterini
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Article
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2002
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Emerald Group Publishing Limited
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English
β 662 KB
The aim of the overall project is to understand in depth the behavioural process of parents with respect to organic food. Its main objectives are to identify: beliefs, with respect to organic food, of parents who buy and do not buy organic food; the positive as well as negative attitudes towards org