What motivates consumers to participate in boycotts: Lessons from the ongoing Canadian seafood boycott

✍ Scribed by Karin Braunsberger; Brian Buckler

• Book ID: 116618632
• Publisher: Elsevier Science
• Year: 2011
• Tongue: English
• Weight: 197 KB
• Volume: 64
• Category: Article
• ISSN: 0148-2963
• DOI: 10.1016/j.jbusres.2009.12.008