Why people (don't) shop online: A lifest
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William R. Swinyard; Scott M. Smith
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Article
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2003
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John Wiley and Sons
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English
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## Abstract This study examines the lifestyle characteristics of onβline households. By means of a U.S. national probability sample of onβline heads of households, this descriptive research is the first of its kind to provide a lifestyle perspective of who is using the Internet to shop, who does no