What is user engagement? A conceptual fr
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Heather L. O'Brien; Elaine G. Toms
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Article
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2008
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John Wiley and Sons
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English
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## Abstract The purpose of this article is to critically deconstruct the term __engagement__ as it applies to peoples' experiences with technology. Through an extensive, critical multidisciplinary literature review and exploratory study of users of Web searching, online shopping, Webcasting, and ga