Product attributes for business markets:
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J. David Lichtenthal; Stephen A. Goodwin
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Article
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2006
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John Wiley and Sons
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English
β 149 KB
## Abstract This article offers a conceptual framework for classifying attributes of offerings in a businessβmarketing context. Typologies on the nature of productβrelated attributes and classification of industrial products are synthesized for viewing levels of product meaning. Repertory grid proc