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What Buyers Buy and Sellers Sell: Implications for Marketing Managers

✍ Scribed by McMahon, Thomas F.


Book ID
115441859
Publisher
Informa UK (Taylor & Francis)
Year
1996
Tongue
English
Weight
539 KB
Volume
13
Category
Article
ISSN
0748-4623

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Product attributes for business markets:
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## Abstract This article offers a conceptual framework for classifying attributes of offerings in a business‐marketing context. Typologies on the nature of product‐related attributes and classification of industrial products are synthesized for viewing levels of product meaning. Repertory grid proc