Risky shift: An empirical investigation and implications for industrial buying behavior and marketing management

✍ Scribed by Bruce L. Stern; Gregory M. Gazda

• Book ID: 112836915
• Publisher: Sage Publications
• Year: 1975
• Tongue: English
• Weight: 411 KB
• Volume: 3
• Category: Article
• ISSN: 0092-0703
• DOI: 10.1007/bf02729289