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Walking a tightrope: creating value through interorganizational relationships

✍ Scribed by Bruce R Barringer; Jeffrey S Harrison


Book ID
114122659
Publisher
SAGE Publications
Year
2000
Tongue
English
Weight
167 KB
Volume
26
Category
Article
ISSN
0149-2063

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Creating value through mutual commitment
✍ DesirΓ©e Blankenburg Holm; Kent Eriksson; Jan Johanson πŸ“‚ Article πŸ“… 1999 πŸ› John Wiley and Sons 🌐 English βš– 140 KB

A structural model of business relationship development in a business network context is formulated and tested on data from the European International Marketing and Purchasing (IMP) project. The empirical analysis demonstrates a causal chain from business network connection through mutual commitment