Creating value through returns management: Exploring the marketing–operations interface

✍ Scribed by Diane A. Mollenkopf; Robert Frankel; Ivan Russo

• Book ID: 108187727
• Publisher: Elsevier Science
• Year: 2010
• Tongue: English
• Weight: 307 KB
• Volume: 29
• Category: Article
• ISSN: 0272-6963
• DOI: 10.1016/j.jom.2010.11.004