𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Voter Decisionmaking in a Primary Election: An Evaluation of Three Models of Choice

✍ Scribed by Daniel C. Williams, Stephen J. Weber, Gordon A. Haaland, Ronald H. Mueller and Robert E. Craig

Book ID
121014855
Publisher
John Wiley and Sons
Year
1976
Tongue
English
Weight
894 KB
Volume
20
Category
Article
ISSN
0092-5853

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## Abstract This study focuses on applying consumer‐behavior theory to understand voter characteristics and electoral behavior. The focus is on developing a micromodel that incorporates demographics, voter involvement, political opinion leadership, political knowledge, confidence, and satisfaction.