Visual public relations: strategic commu
โ Collister, Simon; Roberts-Bowman, Sarah
๐ Library
๐
2018
๐ Routledge
๐ English
โฆ LIBER โฆ
๐
Visual Public Relations: Strategic Communication Beyond Text
โ Scribed by Simon Collister, Sarah Roberts-Bowman
- Publisher
- Routledge
- Year
- 2018
- Tongue
- English
- Leaves
- 218
- Series
- Routledge New Directions in Public Relations and Communication Research
- Category
- Library
โฌ Acquire This Volume
No coin nor oath required. For personal study only.
โฆ Table of Contents
Cover
Title
Copyright
Contents
Figures
Contributors
Acknowledgements
1 Visual and spatial public relations: strategic communication beyond text
PART 1 Visual dimensions of public relations
2 Public relations as visual meaning-making
3 Comic books, science (fiction) and public relations
4 Picturing statistical narratives: a century of data visualisation in public relations practice
PART 2 Spatial dimensions of public relations
5 Limits or opportunities for strategic communication? The role of space and place in mediating #Demo2012
6 The communicative function of public spaces
7 A time and place: the Las Vegas Mob Museumโs experiential public relations
PART 3 Researching visual and spatial public relations
8 A visual history of BPโs use of public relations after Deepwater Horizon
9 Environmental multi-modal communication: semiotic observations on recent campaigns
10 Exploring visual experiments: measuring multi-modal messages in laboratory research
11 Conclusions and future directions
Index
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