𝔖 Scriptorium
✦   LIBER   ✦
πŸ“

Exploring Public Relations: Global Strategic Communication

✍ Scribed by Ralph Tench, Liz Yeomans

Publisher
Pearson Education UK
Year
2017
Tongue
English
Leaves
613
Edition
4th New edition
Category
Library
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✦ Synopsis

This text is the definitive academic guide on public relations and one of the only texts on the market to take this particular approach to the field. It offers critical analysis of the subject, blended with theory and real-life application, making use of a number of pedagogical features including case studies, exercises and discussion questions for a unique approach to the subject.

✦ Subjects

Global;Marketing;Marketing & Sales;Business & Money;Public Relations;Marketing & Sales;Business & Money;Marketing;Business & Finance;New, Used & Rental Textbooks;Specialty Boutique

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