Virtual goods, real goals: Exploring means-end goal structures of consumers in social virtual worlds

✍ Scribed by Jung, Yoonhyuk; Pawlowski, Suzanne D.

• Book ID: 122258901
• Publisher: Elsevier Science
• Year: 2014
• Tongue: English
• Weight: 962 KB
• Volume: 51
• Category: Article
• ISSN: 0378-7206
• DOI: 10.1016/j.im.2014.03.002