𝔖 Bobbio Scriptorium
✦   LIBER   ✦

User goals in social virtual worlds: A means-end chain approach

✍ Scribed by Yoonhyuk Jung; Hyunmee Kang


Book ID
113530548
Publisher
Elsevier Science
Year
2010
Tongue
English
Weight
419 KB
Volume
26
Category
Article
ISSN
0747-5632

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## Abstract This study investigates the role that service attributes, customer subgoals, and goals play in forming the satisfaction judgment. Drawing on means‐ends chain theory, and on satisfaction research, satisfaction is conceptualized as the result of a process in which customers activate multi