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Virtual destination image: Testing a telepresence model

✍ Scribed by Martin Yongho Hyun; Robert Martin O'Keefe

Book ID
116618950
Publisher
Elsevier Science
Year
2012
Tongue
English
Weight
358 KB
Volume
65
Category
Article
ISSN
0148-2963

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## Abstract This study empirically examines the potential effects of a promotional video on the image change of China as a travel destination. The analysis is based on an experimental study conducted among young, international short‐term employees in the USA. Despite positive changes in almost all