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Virtual destination image a new measurement approach

✍ Scribed by Robert Govers; Frank M. Go; Kuldeep Kumar

Book ID
113454014
Publisher
Elsevier Science
Year
2007
Tongue
English
Weight
293 KB
Volume
34
Category
Article
ISSN
0160-7383

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## Abstract This study was conducted in order to identify the images of two Australian cities, Sydney and Melbourne, held by international students on English language programmes. It used a sketch‐map methodology supplemented by a range of question types and styles. The results were analysed based