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Value-creation space: The role of events in a service-dominant marketing paradigm

✍ Scribed by Crowther, Philip; Donlan, Leah

Book ID: 126514597
Publisher: Westburn Publishers Ltd
Year: 2011
Tongue: English
Weight: 469 KB
Volume: 27
Category: Article
ISSN: 0267-257X
DOI: 10.1080/0267257X.2011.626786

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