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Value co-creation in service logic: A critical analysis

✍ Scribed by Grönroos, Christian (author)


Book ID
111927835
Publisher
SAGE Publications
Year
2011
Tongue
English
Weight
316 KB
Volume
11
Category
Article
ISSN
1470-5931

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Value co-creation in service logic: A cr
✍ Grönroos, Christian (author) 📂 Article 📅 2011 🏛 SAGE Publications 🌐 English ⚖ 316 KB

The underpinning logic of value co-creation in service logic is analysed. It is observed that some of the 10 foundational premises of the so-called service-dominant logic do not fully support an understanding of value creation and co-creation in a way that is meaningful for theoretical development a