UX Research Methods for Media and Communication Studies: An Introduction to Contemporary Qualitative Methods

✍ Scribed by Angela M. Cirucci, Urszula M. Pruchniewska

• Publisher: Routledge
• Year: 2022
• Tongue: English
• Leaves: 203
• Category: Library

✦ Synopsis

A comprehensive guide to qualitative research methods in user experience (UX), the interaction between humans and digital products, designed for media and communication students.

Angela M. Cirucci and Urszula M. Pruchniewska provide an accessible introduction to the field (including the history of UX and common UX design terminology). Readers are taken through the entire research design process, with an outline for preparing a study (including a planning template), a discussion of recruitment techniques, an exploration of ethics considerations, and a detailed breakdown of 12 essential UX research methods. The 12 methods covered include emotional journeys, screenshot diaries, walkthroughs, contextual inquiry, card sorting, and usability testing, and each methods chapter includes a step-by-step breakdown, discussions of in-person vs. virtual procedures, and a "What You Need" section. Throughout the book, useful parallels are drawn between traditional academic research methods and UX methods, and special attention is paid to diversity and inclusivity.

This is an essential text for media and communications students wishing to become familiar with UX research methods, a rapidly growing field that will open numerous exciting career paths for graduates.

✦ Table of Contents

Cover
Half Title
Title
Copyright
Contents
List of Figures
Section One Introduction
1 What Is UX?
2 Biased Digital Structures and UX
3 How Did We Get Here?
4 Interfaces and Navigation
Section Two Preparing Your Study
5 The Design Thinking Mindset
6 Planning Your Research
7 Reporting and Presenting Research Findings
Section Three Methods
8 Traditional Research Methods Overview: Interviews, Focus Groups, Qualitative Surveys, Observations, and Thematic Analyses
9 Emotional Journey Mapping
10 Screenshot Diaries
11 Breakup and Love Letters
12 Contextual Inquiry
13 Personas and Scenarios
14 Problem Trees
15 Cognitive Mapping
16 Brain Writing and Darkside Writing
17 Card Sorting (and Tree Testing)
18 Heuristic Evaluations and Critical Analysis Walkthroughs
19 Usability Testing
20 A/B Testing
Bibliography
Appendix A: Sample Research Plan Template
Appendix B: Academic Report Example
Appendix C: Industry Report Example
Index