Qualitative Research Methods for Media Studies

✍ Scribed by Bonnie S. Brennen

• Publisher: Taylor & Francis
• Year: 2017
• Tongue: English
• Leaves: 255
• Edition: Second edition.
• Category: Library

✦ Synopsis

Reflexivity -- Analyzing and Interpreting Ethnographic Material -- Ethical Considerations -- Research Using Ethnography -- Participant Observation Exercises -- Chapter 8 Textual Analysis -- What Is a Text? -- The Development of Textual Analysis -- The Influence of Semiotics -- Theory and Interpretation -- Encoding and Decoding -- Ideological Analysis -- Genre Analysis -- Rhetorical Analysis -- Using New Technologies in Textual Analysis -- Ethical Considerations -- Research Using Textual Analysis -- Textual Analysis Exercises -- Acknowledgments -- Index

✦ Table of Contents

Cover
Title
Copyright
Contents
Chapter 1 Getting Started
Quantitative vs. Qualitative Research
The Development of Qualitative Research
Conceptual Orientations
Chapter 2 Doing Qualitative Research
Common Qualitative and Quantitative Terms
The Ethics of Qualitative Research
The Qualitative Research Process
Choosing a Research Topic
Crafting Research Questions
Gathering and Analyzing Evidence
Using Big Data
Crafting a Research Report
Chapter 3 Interviewing
Qualitative Interviews
Ethical Considerations
Using Qualitative Interviews
Conceptualizing a Study
Designing a Study
Conducting Interviews
Interviewing Techniques
Transcribing Interviews
Analyzing the Information
Verifying Information
Writing a Research Report
Interviewing Exercises
Chapter 4 Focus Groups
The Development of Focus Groups
Contemporary Focus Groups
The Role of a Moderator
Facilitators’ Communication Strategies
Recruiting Participants
Dealing With Difficult Participants
Ethical Considerations
The Focus Group Process
Focus Group Research
Focus Group Exercises
Chapter 5 History
Traditional vs. Cultural History
Media History
The Method of History
Collecting Historical Evidence
Types of Historical Materials
Evaluating Historical Evidence
Ethical Considerations
Research Using History
Historical Methods Exercises
Chapter 6 Oral History
Technique of Oral History
Interview Strategies
Learning to Listen
The Editing Process
Ethical Considerations
Research Using Oral History Transcripts
Oral History Exercises
Chapter 7 Ethnography and Participant Observation
Thick Description
Ethnography in Media Studies
Digital Ethnography
Participant Observation
Participant Observation Through Avatar
Field Notes
Reflexivity
Analyzing and Interpreting Ethnographic Material
Ethical Considerations
Research Using Ethnography
Participant Observation Exercises
Chapter 8 Textual Analysis
What Is a Text?
The Development of Textual Analysis
The Influence of Semiotics
Theory and Interpretation
Encoding and Decoding
Ideological Analysis
Genre Analysis
Rhetorical Analysis
Using New Technologies in Textual Analysis
Ethical Considerations
Research Using Textual Analysis
Textual Analysis Exercises
Acknowledgments
Index