UX on the Go: A Flexible Guide to User Experience Design

✍ Scribed by Andrew Mara

• Publisher: Routledge
• Year: 2020
• Tongue: English
• Leaves: 243
• Edition: 1
• Category: Library

✦ Synopsis

Designed with flexibility and readers’ needs in mind, this purpose driven book offers new UX practitioners succinct and complete intructions on how to conduct user research and rapidly design interfaces and products in the classroom or the office.

With 16 challenges to learn from, this comprehensive guide outlines the process of a User Experience project cycle from assembling a team to researching user needs to creating and veryifying a prototype. Practice developing a prototype in as little as a week or build your skills in two-, four-, eight-, or sixteen-week stretches. Gain insight into individual motivations, connections, and interactions; learn the three guiding principles of the design system; and discover how to shape a user’s experience to achieve goals and improve overall immediate experience, satisfaction, and well-being.

Written for professionals looking to learn or expand their skills in user experience design and students studying technical communication, information technology, web and product design, business, or engingeering alike, this accessible book provides a foundational knowledge of this diverse and evolving field.

A companion website will include examples of contemporary UX projects, material to illustrate key techniques, and other resources for students and instructors. Access the material at uxonthego.com.

✦ Table of Contents

Cover
Half Title
Title Page
Copyright Page
Dedication
Table of Contents
List of Figures
Acknowledgments
Introduction
Welcome to User Experience on the Go
Defining User Experience
Three Principles
First Principle
Second Principle
Third Principle
Good News
Bad News
Filling in the Gaps
A Week in the Life of a UX Professional
When to Observe and Interview
A Note about Face-to-Face vs. Virtual Teams
Using This Book
The Stretch
Challenges
1 Take an Active User Experience Stance
Do, Observe, Think
Just Temperate Brave Action
UX Team Justice Manifesto
UX Project Plan
Preliminary Fieldwork
UX Scavenger Hunt
Challenge #1: Finding Your Future Network
UX Story: Iterating an Orphaned Girls’ School in South Sudan
Conclusion
2 Build Your Temporary Team
Team Assembly
Design Studio
Role Card
Standup
Project Profile
Team Meetup
Challenge #2: Build a UX Lair
Conclusion
3 Map Your Best UX Cycle
UX Inventory
Connect the Dots
Building Additional Team Support
Opportunity Workshop
Project Précis
Requirements
Challenge #3: Plant a UX Garden
Conclusion
4 Find and Understand Your Users
What Can Be Measured or Characterized
Meeting and Engaging with Users
Agile Ethnography
Direct Participant Recruiting
Participant Consent Form
Remote Participant Recruiting
When You Can’t Meet with Users
Bodystorming
Heuristic Audit
Usability Heuristic Audit
Gestalt Principles
Strategize Your User Research
Research Plan
Effort vs. Value Diagram
Challenge #4: Create a Listening Practice
5 Ask, Observe, and Involve Users
Contextual Observation
Setting
Structure of the Observation
Observational Notes
Interviews
Setting
Demeanor
Structuring the Interview
User Diaries
Unlocking the Potential of Diary Studies
Camera Studies
Task Analysis
Scope
Conducting a Task Analysis
Value
Challenge #5: Conduct a Five-Second Test
6 Design with Users
User Swarms
Co-Designing
UX Story: Designing a Social Robot for Teens: Starting from Scratch
Challenge #6: Write a Story about Co-Evolving Your Interface and Society
7 Test and Begin to Sift through the Data
Affinity Wall Sprint
Benchmark Test
A/B Test
Sentiment Study
Card Sort
Hosting a Card Sort
Variations in Card Sorting
Online or Digital Card Sorts
Challenge #6: Create a Data Dashboard
Challenge #7: Host a User Trivia Contest
8 Collect and Analyze the Data
Validity
Qualitative Data Analysis
Transcript Analysis
Coding Transcripts
Diary Study Analysis
Quantitative Research Analysis
Benchmarking
A/B Test Analysis
Sentiment Study Data
Eye tracking Study Data
Tree Test Data
Card Sort Data
Conclusion
Challenge #8: Host a Data Analysis Party
9 Find the Story in Your Data
Stories Are Time Machines
Concept Stories and Usage Stories
Where to Start Your Story
Concept Stories
Usage Story
Guided Discovery Map
Challenge #9: Perform Your User Story
Conclusion
10 Present Data to Users, Team Members, and Stakeholders
Mode of Presentation
Case Study
Findings Report
PechaKucha
Insight Blog
Challenge #10: Create a Data Cartoon
Conclusion
11 Persuade with Personas
Proto-Persona
Persona
UX Story: Personas at Mayo Clinic
Challenge #11: Create a Persona Village
Conclusion
12 Manifest Your Idea in Sketches
From Scribbles to Sketches
Sketching
Sketch Sprint
Variation: Sketch with Clients and Stakeholders
Sketchboard
Infographics
Nest the Data in a Story
Craft an Overall Image Scheme
Simplify the Image
Make It as Small as Possible
Storyboards
Challenge #12: Sketch Your Team’s Work Week
Conclusion
13 Wireframes and Mockups
Wireframes
Mockups
Combine and Transform
UX Story: Wireframing an Educational Flow
Challenge #13: Create an Interface Documentary
Conclusion
14 Create a Prototype or Minimum Viable Product, and Test It
Prototype
UX Story: Prototyping a Food Locker
Minimum Viable Product
Usability Test Report
UX Story: Creating an App MVP for a Community Arts Challenge
Challenge #14: Take Your MVP or Mockup on Tour
Conclusion
15 Capture the Lessons and Disassemble the Team
Capture the Lessons of the Cycle
Procedures
Task Board Cleanup
Retrospective
Project Autopsy
Team Reflection
Challenge #15: Hold a Reverse Ice-Breaker
Conclusion
16 Prepare to Do It Again
UX Brown Bag Meeting
Interface Pageant
Pop-Up UX
User Safari
User Ecology Blueprint
Challenge #16: Apply One UX Research Technique to Your Workplace
Index