Using the Weapons You Have: The Role of Resources and Competitor Orientation as Enablers and Inhibitors of Competitive Reaction to New Products

✍ Scribed by Marion Debruyne; Ruud T. Frambach; Rudy Moenaert

• Book ID: 109165253
• Publisher: John Wiley and Sons
• Year: 2010
• Tongue: English
• Weight: 276 KB
• Volume: 27
• Category: Article
• ISSN: 0737-6782
• DOI: 10.1111/j.1540-5885.2010.00708.x