Explaining Competitors' Reactions to New Product Introductions: The Roles of Event Characteristics, Managerial Interpretation, and Competitive Context

✍ Scribed by Eric Waarts; Berend Wierenga

• Book ID: 110258600
• Publisher: Springer US
• Year: 2000
• Tongue: English
• Weight: 79 KB
• Volume: 11
• Category: Article
• ISSN: 0923-0645
• DOI: 10.1023/a:1008102927459