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Explaining Competitors' Reactions to New Product Introductions: The Roles of Event Characteristics, Managerial Interpretation, and Competitive Context

โœ Scribed by Eric Waarts; Berend Wierenga


Book ID
110258600
Publisher
Springer US
Year
2000
Tongue
English
Weight
79 KB
Volume
11
Category
Article
ISSN
0923-0645

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