A survey of CI professionals reveals that the primary use of the Internet in competitive intelligence involves reducing costs and improving the quality of primary and secondary information. However, there is also significant interest among CI practitioners in using the Internet to collect informatio
Using the Internet for survey research: A case study
β Scribed by Zhang, Yin
- Publisher
- John Wiley and Sons
- Year
- 2000
- Tongue
- English
- Weight
- 146 KB
- Volume
- 51
- Category
- Article
- ISSN
- 0002-8231
No coin nor oath required. For personal study only.
β¦ Synopsis
The Internet provides opportunities to conduct surveys more efficiently and effectively than traditional means. This article reviews previous studies that use the Internet for survey research. It discusses the methodological issues and problems associated with this new approach. By presenting a case study, it seeks possible solutions to some of the problems, and explores the potential the Internet can offer to survey researchers.
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