Using tailored attitude surveys - Part I

• Book ID: 102496797
• Publisher: John Wiley and Sons
• Year: 1997
• Weight: 226 KB
• Volume: 20
• Category: Article
• ISSN: 0745-4880
• DOI: 10.1002/mare.4080200914

✦ Synopsis

Faced with a management demand for concessions and a downsizing plan, a New York local of the National Health and Human Services union went on the offensive. Tactics included:

Surveying nurses for information on patient care problems-among them short-staffing, broken equipment, and lack of supplies-then publicizing the results in television, print, and radio advertising. Sending letters to hospital donors advising them of patient care problems. Getting union-friendly politicians to hold hearings on patient care and the hospital's business practices. Direct actions, including picketing the CEO's home and leafletting a t hospital facilities.