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Using music to induce emotions: Influences of musical preference and absorption

✍ Scribed by Kreutz, G.; Ott, U.; Teichmann, D.; Osawa, P.; Vaitl, D.

Book ID
121533032
Publisher
SAGE Publications
Year
2007
Tongue
English
Weight
236 KB
Volume
36
Category
Article
ISSN
0305-7356

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## Abstract The article reports research into the effect of music tempo and musical preference on consumer behavior in a restaurant. The research investigates the extent to which these two variables influence actual and perceived time spent dining, the amount of money spent, and outcomes in terms o