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Using Exploratory and Exploitative Market Learning for New Product Development

✍ Scribed by Namwoon Kim; Kwaku Atuahene-Gima

Book ID: 109165281
Publisher: John Wiley and Sons
Year: 2010
Tongue: English
Weight: 224 KB
Volume: 27
Category: Article
ISSN: 0737-6782
DOI: 10.1111/j.1540-5885.2010.00733.x

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