Using a nested logit model to forecast television ratings
โ Scribed by Peter Danaher; Tracey Dagger
- Book ID
- 113648258
- Publisher
- Elsevier Science
- Year
- 2012
- Tongue
- English
- Weight
- 479 KB
- Volume
- 28
- Category
- Article
- ISSN
- 0169-2070
No coin nor oath required. For personal study only.
๐ SIMILAR VOLUMES
On a shopping trip to a supermarket a customer may purchase a product in a given category and, if so, buys a particular brand. Guadagni and Little (1983) model the brand choice part of this process. A multinomial logit model describes the selection of brand and size given that the customer makes a c
Multi-process models are particularly useful when observations appear extreme relative to their forecasts, because they allow for explanations of any behaviour of a time series, considering more generating sources simultaneously. In this paper, the multi-process approach is extended by developing a