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A nested logit model of travel mode to work and auto ownership

โœ Scribed by Mateen Thobani

Book ID
116088982
Publisher
Elsevier Science
Year
1984
Tongue
English
Weight
957 KB
Volume
15
Category
Article
ISSN
0094-1190

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On a shopping trip to a supermarket a customer may purchase a product in a given category and, if so, buys a particular brand. Guadagni and Little (1983) model the brand choice part of this process. A multinomial logit model describes the selection of brand and size given that the customer makes a c