Spanish consumers' perceptions of US app
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Karen Hyllegard; Molly Eckman; Alejandro Molla Descals; Miguel Angel Gomez Borja
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Article
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2005
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John Wiley and Sons
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English
โ 138 KB
His research interests include aspects of marketing channel management, retailing and consumer behaviour. Currently he is working on various projects related to information technology and its effects on relationships among different channel members.