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Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands

✍ Scribed by Nina Michaelidou; Nikoletta Theofania Siamagka; George Christodoulides

Book ID: 116571062
Publisher: Elsevier Science
Year: 2011
Tongue: English
Weight: 329 KB
Volume: 40
Category: Article
ISSN: 0019-8501
DOI: 10.1016/j.indmarman.2011.09.009

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