The marketing cycle for a not-for-profit
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Peter C. Brinckerhoff
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Article
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1997
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John Wiley and Sons
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English
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## Alternatives, inc. (CAI), a consulting firm that changes in the markets, customer wants, works solely with not-for-profit and non-competition and strategic issues. governmental organisations. He formed the firm This paper will discuss how the in 1982, and since then has consulted and marketing