The marketing cycle for a not-for-profit

✍ Scribed by Peter C. Brinckerhoff

• Publisher: John Wiley and Sons
• Year: 1997
• Tongue: English
• Weight: 681 KB
• Volume: 2
• Category: Article
• ISSN: 1465-4520
• DOI: 10.1002/nvsm.6090020209

✦ Synopsis

Alternatives, inc. (CAI), a consulting firm that

changes in the markets, customer wants, works solely with not-for-profit and non-competition and strategic issues. governmental organisations. He formed the firm This paper will discuss how the in 1982, and since then has consulted and marketing cycle for an NGO works, and trained the staffs and boards of literally why it is important to attend to each part thousands of organisations. He has written of the cycle in the prescribed order, as articles for Advancing Philanthropy, Nonprofit well as with regularity. The reader should World and other publications and is on the come away with an understanding of a editorial boards of Contributions and Strategic marketing cycle that can work for his or Governance. This paper is adapted from his third her organisation for existing products and book, 'Mission-Based Marketing, Strategies for services as well as for start-up ideas, new Success in an increasingly Competitive World', ideas and even the business development to be published in the spring of 1997.

cycle.