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Understanding travel expenditure by means of market segmentation

✍ Scribed by Svensson, Bo; Moreno, Pilar; Martín, Domingo


Book ID
120579138
Publisher
Frank Cass & Co. Ltd
Year
2011
Tongue
English
Weight
127 KB
Volume
31
Category
Article
ISSN
0264-2069

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Japanese travelers have been one of the largest groups of travelers to the United States. Given the importance of Japanese travel, an understanding of expenditure patterns is vital to travel organizers and destination marketers. Using the 1997 In-Flight Survey data, this study profiled Japanese plea