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Multi-dimensional segmentation of the Canadian pleasure travel market

✍ Scribed by Gordon D. Taylor

Book ID
118406712
Publisher
Elsevier Science
Year
1986
Tongue
English
Weight
607 KB
Volume
7
Category
Article
ISSN
0261-5177

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Many previous research studies have offered alternative approaches to segmenting travel markets, but few have provided any decision rules for selecting target markets. This study used factor-cluster analysis to define three benefit-based segments of the Japanese outbound travel market (novelty/natur