✦ LIBER ✦

Understanding the mechanism and determinants of compromise effects

✍ Scribed by Shibin Sheng; Andrew M. Parker; Kent Nakamoto

Publisher: John Wiley and Sons
Year: 2005
Tongue: English
Weight: 124 KB
Volume: 22
Category: Article
ISSN: 0742-6046
DOI: 10.1002/mar.20075

No coin nor oath required. For personal study only.

✦ Synopsis

Abstract

In this article, compromise effects are distinguished theoretically from attraction effects, which have received more research attention in the past. This article proposes and tests expected‐loss minimization under decision uncertainty as the underlying mechanism to explain compromise effects. Next, it examines the effects of a consumer's familiarity with the product and attribute‐importance structure on compromise effects. The empirical results demonstrate the negative influences of familiarity and asymmetry of attribute importance on compromise effects, as well as the mediating effect of attribute importance on the familiarity–compromise‐effect relationship. Further research directions are also discussed. © 2005 Wiley Periodicals, Inc.

📜 SIMILAR VOLUMES

Understanding the determinants of enviro

Understanding the determinants of environmentally conscious behavior

✍ Julie Anne Lee; Stephen J. S. Holden 📂 Article 📅 1999 🏛 John Wiley and Sons 🌐 English ⚖ 170 KB

An understanding of the various motivational determinants of environmental consumer behavior is developed based on Batson's (1987) model of prosocial behavior. A correlational study finds support for two independent determinants of environmental behavior, the first being motivation based on internal

Which is the compromise option? Informat

Which is the compromise option? Information format and task format as determinants

✍ Chung-Chau Chang; Hsin-Hsien Liu 📂 Article 📅 2008 🏛 John Wiley and Sons 🌐 English ⚖ 269 KB

Flavonoid metabolism and challenges to u

Flavonoid metabolism and challenges to understanding mechanisms of health effects

✍ Ronald L Prior; Xianli Wu; Liwei Gu 📂 Article 📅 2006 🏛 John Wiley and Sons 🌐 English ⚖ 205 KB

Effects of predator cues on pesticide to

Effects of predator cues on pesticide toxicity: Toward an understanding of the mechanism of the interaction

✍ Guangqiu Qin; Steven M. Presley; Todd A. Anderson; Weimin Gao; Jonathan D. Maul 📂 Article 📅 2011 🏛 John Wiley and Sons 🌐 English ⚖ 210 KB 👁 1 views

## Abstract Pesticide toxicity may be modified by a number of co‐occurring environmental and ecological stressors. Coexposure to predator cues has been shown to potentiate and/or synergize toxicity of pesticides. However, the mechanisms behind these interactions are not well understood. Here we exa

Information format-option characteristic

Information format-option characteristics compatibility and the compromise effect

✍ Chung-Chau Chang; Hsin-Hsien Liu 📂 Article 📅 2008 🏛 John Wiley and Sons 🌐 English ⚖ 170 KB

## Abstract When consumers make a decision under preference uncertainty, they often select the compromise choice. Since the compromise effect of the middle option stems from the relational properties of the choice alternatives, an information format compatible with their characteristics makes the m

Compromised need and the label effect: A

Compromised need and the label effect: An examination of claims and evidence

✍ Jeppe Nicolaisen 📂 Article 📅 2009 🏛 John Wiley and Sons 🌐 English ⚖ 70 KB 👁 1 views