Doing business in the new world disorder
โ
Guntram F. A. Werther
๐
Article
๐
1997
๐
John Wiley and Sons
โ 68 KB
๐ 2 views
Failure to understand the social and political dynamics of countries and regions is one of the primary causes of business failures within overseas markets. In the past several years, it has cost companies billions of dollars in wasted time, effort, and investment. Succeeding within the "New World Di