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Understanding the effect of a numerical anchor

✍ Scribed by J. Edward Russo

Book ID
104021171
Publisher
Elsevier Science
Year
2010
Tongue
English
Weight
134 KB
Volume
20
Category
Article
ISSN
1057-7408

No coin nor oath required. For personal study only.

✦ Synopsis

Abstract

Wegener et al. extended the investigation of the anchoring phenomenon to include the manipulation of cognitive load and several traditional factors in persuasion such as source credibility. To this breadth strategy might be added approaches that focus more on depth. By depth is meant an understanding of the underlying mechanisms of anchoring and the forces driving those mechanisms.

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## Abstract Noted Judgment and Decision Making (JDM) researchers differ in their opinions of whether and how an attitudes and persuasion (A&P) view of anchoring might add to the existing anchoring literature. Epley and Gilovich (2010) and Russo (2010) supported the breadth of variables that an atti