✦ LIBER ✦

Understanding retail branding: conceptual insights and research priorities

✍ Scribed by Kusum L. Ailawadi; Kevin Lane Keller

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Retail brand equity: Conceptualization a

✍ Magali Jara; Gérard Cliquet 📂 Article 📅 2012 🏛 Elsevier Science 🌐 English ⚖ 325 KB

Brands and Branding: Research Findings a

✍ Keller, Kevin Lane; Lehmann, Donald R. 📂 Article 📅 2006 🏛 INFORMS 🌐 English ⚖ 175 KB

Retail Spectacles and Brand Meaning: Ins

✍ Candice R. Hollenbeck; Cara Peters; George M. Zinkhan 📂 Article 📅 2008 🏛 Elsevier Science 🌐 English ⚖ 606 KB

Evolutionary insights in forming psychos

✍ J. Sanjuan; T. Crow; T. Baptista; J. Burns; J.J.M. Van Hoof 📂 Article 📅 2008 🏛 Elsevier Science 🌐 English ⚖ 68 KB

Trends, current understanding and future

✍ Ayana E Johnson; Joshua E Cinner; Marah J Hardt; Jennifer Jacquet; Tim R McClana 📂 Article 📅 2012 🏛 John Wiley and Sons 🌐 English ⚖ 353 KB

Interactive Technologies and Retailing S

✍ Rajan Varadarajan; Raji Srinivasan; Gautham Gopal Vadakkepatt; Manjit S. Yadav; 📂 Article 📅 2010 🏛 John Wiley and Sons 🌐 English ⚖ 627 KB