Retail Spectacles and Brand Meaning: Insights from a Brand Museum Case Study

✍ Scribed by Candice R. Hollenbeck; Cara Peters; George M. Zinkhan

• Book ID: 113752268
• Publisher: Elsevier Science
• Year: 2008
• Tongue: English
• Weight: 606 KB
• Volume: 84
• Category: Article
• ISSN: 0022-4359
• DOI: 10.1016/j.jretai.2008.05.003